Demographics
Note: The information contained herein was obtained from sources believed to be reliable, however, The Town of Irmo makes no guarantees, warranties, or representations as to the completeness or accuracy thereof. The presentation of this property is submitted subject to errors, omissions, changes of price or conditions, prior sale or lease, or withdrawal without notice.
Demographics & Profiles
What is a Community Demographic Profile?
The community profile is a narrative that describes the community within the Town of Irmo. It summarizes demographic information and identifies significant subgroups in the population, languages spoken, and other important characteristics of our community.
Why is it Important?
The community profile provides important descriptive information about the demographic composition of the Town of Irmo, which is essential to understanding the needs of the community and how to most effectively communicate with residents and future business prospects.
View the Town of Irmo's Community Demographic Profile:
View/Download
The community profile is a narrative that describes the community within the Town of Irmo. It summarizes demographic information and identifies significant subgroups in the population, languages spoken, and other important characteristics of our community.
Why is it Important?
The community profile provides important descriptive information about the demographic composition of the Town of Irmo, which is essential to understanding the needs of the community and how to most effectively communicate with residents and future business prospects.
View the Town of Irmo's Community Demographic Profile:
View/Download
What is the Primary Retail Trade Area?
The geographic area that a retail store draws from, the longest drive a customer is willing to make. The primary trade area provides 55% - 70% percent of a store's business and is where the frequent customers are.
Why is this important?
This is the most important trade area for most retailers because it is the target area for their most frequent customers.
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The geographic area that a retail store draws from, the longest drive a customer is willing to make. The primary trade area provides 55% - 70% percent of a store's business and is where the frequent customers are.
Why is this important?
This is the most important trade area for most retailers because it is the target area for their most frequent customers.
View/Download
What is a Psychographic Profile?
Psychographics is the study of consumers based on what they do, such as their activities, interests, and opinions. It's more than grouping people based on general demographic data, like age, gender, or race. Psychographics seeks to understand the cognitive factors that impact consumer behaviors.
Why is this important?
This tells why people make choices such as, moving to a certain location or buying from a particular store. This is particularly important for potential retailers when determining when & where to open their next location.
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Psychographics is the study of consumers based on what they do, such as their activities, interests, and opinions. It's more than grouping people based on general demographic data, like age, gender, or race. Psychographics seeks to understand the cognitive factors that impact consumer behaviors.
Why is this important?
This tells why people make choices such as, moving to a certain location or buying from a particular store. This is particularly important for potential retailers when determining when & where to open their next location.
View/Download
What is a Retail Market Profile?
The retail market profile examines consumer characteristics and market segmentation, retail leakage, and retail business potential.
Why is this important?
This provides a foundation of data to better understand the town’s retail industry and identify potential retail needs and opportunities.
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The retail market profile examines consumer characteristics and market segmentation, retail leakage, and retail business potential.
Why is this important?
This provides a foundation of data to better understand the town’s retail industry and identify potential retail needs and opportunities.
View/Download